Visual Guidelines
Palette & Typography
- Primary: Mirror Black #090711
- Secondary: Karma Violet #221245
- Accent: Quiet Gold #D8B35A
- Header font: Sora
- Body font: Inter
Visual Identity Summary
Visual Identity Core
Visual Strategy
- Mood: Reflective & Premium
- Description: A dark, premium, app-native visual system built around Mirror fields, lotus geometry, token ledgers, and consent-safe practitioner context.
- Rationale: The reflective and premium mood aligns with the MDS and Persona, conveying a sense of calmness, trust, and high-end quality.
Color Psychology
Primary Color
- Name: Mirror Black
- Hex: #090711
- Psychological Impact: Seriousness, trust, and high-end quality.
Secondary Color
- Name: Karma Violet
- Hex: #221245
- Psychological Impact: Luxury, creativity, and wisdom.
Accent Color
- Name: Quiet Gold
- Hex: #D8B35A
- Psychological Impact: Value, sophistication, and warmth.
Typography
Header Font
- Name: Sora
Weights
- Regular
- SemiBold
- Bold
- Display Weight: SemiBold
- Emphasis Weight: Bold
- Case: title case
Body Font
- Name: Inter
Weights
- Regular
- Medium
- SemiBold
Accent Font
- Name: JetBrains Mono
Weights
- Regular
- Medium
Logo Guidelines
- Placement: Centered, with clear space around it.
- Clear Space: At least 1/4 of the logo’s width.
- Variations: Primary logo, secondary logo, and icon-only logo.
Imagery Art Direction
- Photography Style: App-native spatial compositions, no stock faces, no generic healer portraits.
- Illustration Style: Lotus geometry, trust-ledger diagrams, consent-safe data constellations, and premium app interface panels.
Graphic Elements
- Shapes: Minimal lotus geometry, token nodes, and consent seals.
- Textures: Black mirrored glass, deep violet vapor gradient, and quiet gold inlay.
- Patterns: Lotus-line geometry, token ledger chips, and reflective orbital rings.
Alternatives
Color Palettes
Item 1
- Name: Alternative 1
- Primary Color: #212121
- Secondary Color: #455A64
- Accent Color: #FFC107
Item 2
- Name: Alternative 2
- Primary Color: #333333
- Secondary Color: #666666
- Accent Color: #FF9900
Typography
Item 1
- Name: Alternative 1
- Header Font: Montserrat
- Body Font: Lato
- Accent Font: Source Code Pro
Item 2
- Name: Alternative 2
- Header Font: Playfair Display
- Body Font: Merriweather
- Accent Font: Inconsolata
Edge Cases
- Logo Usage: Avoid using the logo on busy or dark backgrounds.
- Color Usage: Avoid using the primary color for text or backgrounds.
Visual Identity Core
Visual Identity Core
Visual Strategy
- Mood: Reflective & Premium
- Description: A dark, premium, app-native visual system built around Mirror fields, lotus geometry, token ledgers, and consent-safe practitioner context.
- Rationale: The reflective and premium mood aligns with the MDS and Persona, conveying a sense of calmness, trust, and high-end quality.
Color Psychology
Primary Color
- Name: Mirror Black
- Hex: #090711
- Psychological Impact: Seriousness, trust, and high-end quality.
Secondary Color
- Name: Karma Violet
- Hex: #221245
- Psychological Impact: Luxury, creativity, and wisdom.
Accent Color
- Name: Quiet Gold
- Hex: #D8B35A
- Psychological Impact: Value, sophistication, and warmth.
Typography
Header Font
- Name: Sora
Weights
- Regular
- SemiBold
- Bold
- Display Weight: SemiBold
- Emphasis Weight: Bold
- Case: title case
Body Font
- Name: Inter
Weights
- Regular
- Medium
- SemiBold
Accent Font
- Name: JetBrains Mono
Weights
- Regular
- Medium
Logo Guidelines
- Placement: Centered, with clear space around it.
- Clear Space: At least 1/4 of the logo’s width.
- Variations: Primary logo, secondary logo, and icon-only logo.
Imagery Art Direction
- Photography Style: App-native spatial compositions, no stock faces, no generic healer portraits.
- Illustration Style: Lotus geometry, trust-ledger diagrams, consent-safe data constellations, and premium app interface panels.
Graphic Elements
- Shapes: Minimal lotus geometry, token nodes, and consent seals.
- Textures: Black mirrored glass, deep violet vapor gradient, and quiet gold inlay.
- Patterns: Lotus-line geometry, token ledger chips, and reflective orbital rings.
Alternatives
Color Palettes
Item 1
- Name: Alternative 1
- Primary Color: #212121
- Secondary Color: #455A64
- Accent Color: #FFC107
Item 2
- Name: Alternative 2
- Primary Color: #333333
- Secondary Color: #666666
- Accent Color: #FF9900
Typography
Item 1
- Name: Alternative 1
- Header Font: Montserrat
- Body Font: Lato
- Accent Font: Source Code Pro
Item 2
- Name: Alternative 2
- Header Font: Playfair Display
- Body Font: Merriweather
- Accent Font: Inconsolata
Edge Cases
- Logo Usage: Avoid using the logo on busy or dark backgrounds.
- Color Usage: Avoid using the primary color for text or backgrounds.