Email Templates
Welcome Email Sequence
Email 1: Welcome to the Beta Circle
Subject: Welcome to the Klear Karma beta circle
Body:
Dear [Name],
Welcome to Klear Karma’s beta circle. This is not a mass-market wellness directory. The first experience is Mirror: a reflective flow that helps you name what you are carrying before you choose support.
You begin with 369 free Mirror tokens. The opening Mirror/chart flow costs roughly 108 tokens. Recharge only if the experience creates enough value to continue.
[insert approved beta CTA]
The Klear Karma Team
CTA: Start with Mirror
CTA URL: pending approved beta CTA URL
Email 2: Before You Share Context
Subject: Before you share context
Body:
Hi [Name],
A quick note on consent. Mirror may help you summarize sensitive context, but raw birth details or private reflections should not be shared with practitioners without your explicit permission.
Mirror is a reflective guide, not a clinician, astrologer, therapist, guru, or final authority.
[insert approved privacy or consent CTA]
The Klear Karma Team
CTA: Review consent boundaries
CTA URL: pending approved consent URL
Meta
Campaign Name: Klear Karma Beta Welcome
Campaign Type: Email Sequence
Target Audience: Invite-led seekers and trusted network members
Primary Goal: Help users understand Mirror, tokens, and consent boundaries before recharge or handoff
Secondary Goal: Improve paid activation quality without fake urgency or unsupported discounts
Tone: Reflective, consent-safe, founder-led, investor-literate
Brand Voice: A grounded reflective strategist
Product Context: Mirror-guided spiritual wellness marketplace and tokenized trust layer
Emotional Drivers
- Find the right kind of support without browsing a generic directory
- Feel seen before paying for a session
- Use symbolic context carefully without surrendering agency
Technical Claims
- Mirror creates paid intent
- Tokens prove utility
- Practitioners fulfill high-context support
Pre-Launch Email Sequence
Links
- Preview Link: pending approved preview URL
- VIP Preview Link: pending approved beta invitation URL
- Launch Link: pending approved launch URL
Schedule
Announcement Email
Send Window: beta invitation window, date pending
Subject: Klear Karma beta: Mirror before marketplace
Subject Alternative: A quieter way to find trusted practitioner support
Reminder Email
Send Window: follow-up after invite, date pending
Subject: Your Mirror beta invitation is still open
Subject Alternative: Use 369 free tokens before you choose support
Segments
VIP List
Segment Name: Founder and practitioner network
Segment Description: Invite-led early seekers, practitioners, and trusted relationship circles in Thailand and India
Main List
Segment Name: Waitlist and owned audience
Segment Description: People who should receive source-safe product education before public conversion copy
Announcement Email
Hero Image
Image URL: pending approved Mirror visual asset
Image Alt Text: Reflective Mirror interface with token and consent context
Headline: Mirror before marketplace
Subheading: Klear Karma helps seekers reflect, form a consent-safe map, and move toward verified practitioner support only when ready.
Call to Action
Button Text: Request beta access
Button URL: pending approved beta invitation URL
Preview Text: 369 free Mirror tokens. Roughly 108 tokens for the opening flow. Local recharge anchors in THB or INR when the experience creates value.
Reminder Email
Hero Image
Image URL: pending approved reminder visual asset
Image Alt Text: Mirror token flow and consent-safe practitioner handoff
Headline: Start with the question, not the category
Subheading: Mirror asks, summarizes, and confirms before any practitioner handoff.
Call to Action
Button Text: Use Mirror in beta
Button URL: pending approved beta invitation URL
Preview Text: This is an invite-led beta, not a broad public launch claim.
Launch Email Sequence
Day 1: Morning - Beta Access Open
Subject: Your Mirror beta access is open
Body:
Dear [Name],
Klear Karma beta access is open for this invite group. Mirror starts with reflection before practitioner search. You receive 369 free Mirror tokens, and the opening Mirror/chart flow uses roughly 108 tokens.
Use it when you have a real question or transition, not because you need to browse another directory.
[insert approved CTA]
The Klear Karma Team
Day 1: Evening - Reflect First
Subject: Reflect first, choose support second
Body:
Dear [Name],
Most wellness marketplaces begin with category, price, and time. Klear Karma begins with what you are carrying. Mirror summarizes your context, asks for confirmation, and only then moves toward consent-safe practitioner handoff.
If the opening flow creates value, recharge is available through local THB or INR anchors.
[insert approved CTA]
The Klear Karma Team
Day 2: Morning - How Tokens Prove Intent
Subject: How tokens prove intent
Body:
Dear [Name],
The first Klear Karma business signal is not a free signup. It is recharge after meaningful Mirror use. New users start with 369 tokens. The opening flow uses roughly 108. Paid activation means a user recharges at least 299 within 90 days of signup or interaction.
That keeps the beta focused on utility, not hype.
[insert approved CTA]
The Klear Karma Team
Day 3: Morning - What Practitioners Receive
Subject: What practitioners receive
Body:
Dear [Name],
Practitioners do not need more generic leads. They need context, consent, and quality fit. Klear Karma is designed to hand off only the context a seeker agrees to share, with verified profiles and no consultation commission in MVP or early growth.
[insert approved practitioner CTA]
The Klear Karma Team
Day 5: Morning - What Mirror Will Not Claim
Subject: What Mirror will not claim
Body:
Dear [Name],
Mirror is not a clinician, astrologer, therapist, guru, or spiritual authority. It does not claim clinical authority, promised outcomes, prediction, or certainty. It helps structure reflection, summarize context, and suggest next steps within consent boundaries.
[insert approved CTA]
The Klear Karma Team
Day 7: Morning - What We Are Validating
Subject: What we are validating in beta
Body:
Dear [Name],
This beta is narrow by design. We are watching Mirror-to-recharge conversion, repeat token utility, AI-to-human handoff rate, practitioner earnings activation, and completed healer consultations.
If those signals work, Klear Karma can scale from trust rather than traffic.
[insert approved CTA]
The Klear Karma Team
Variables
Name: [Name]
Approved CTA: [insert approved CTA]
Approved Practitioner CTA: [insert approved practitioner CTA]
Market: Thailand or India
Proof Rule: Do not insert press quotes, customer quotes, download links, or user-count claims until approved source proof exists.