Video Scripts
Campaign Video Script
CTA: Join the invite-led beta when Klear Karma opens access in Thailand and India.
Total Duration: 180 seconds
Script Outline
Hook: Most wellness marketplaces ask you to pick a category before they understand what you are carrying.
Problem: For seekers, that can turn a vulnerable moment into browsing, filtering, and guessing. For practitioners, it creates generic leads instead of useful context.
Hero: Klear Karma starts with reflection before marketplace choice.
Mechanism: Mirror asks for lived context one answer at a time, summarizes what it heard, and asks for confirmation or refinement.
Product Reveal: That reflection becomes a consent-safe seeker map, tokenized intent, and a possible handoff to verified practitioner support.
How It Works: New users receive 369 free Mirror tokens. The opening Mirror/chart flow costs roughly 108 tokens. If the experience is useful, the user can recharge at local anchors of 299, 599, 799, or 1099 in THB or INR.
Safety Proof: Mirror uses symbolic context carefully. It does not claim clinical authority, promised outcomes, prediction, certainty, or spiritual authority.
Feature Highlights
Reflection Before Browsing: The seeker names the question or transition first, then receives a structured map before choosing support.
Consent-Safe Handoff: Practitioners receive only the context the seeker agrees to share.
Tokenized Paid Intent: Recharge after meaningful token use becomes the first business KPI.
Proof Status: Public customer quotes and performance claims are intentionally omitted until beta data can be cited.
Offer: Invite-led beta access for seekers and practitioners in the first Thailand and India launch circles.
Urgency: The beta stays narrow so the team can validate recharge, repeat token utility, and practitioner handoff quality before broad scaling.
Narrative: Klear Karma is built around a simple sequence: reflect, map context, spend tokens, and move toward trusted support when ready. The product should not promise transformation, certainty, or clinical outcomes. The public story should make the practical loop clear: 369 free tokens, roughly 108 tokens for the opening flow, local recharge anchors, verified practitioner handoff, and a founder-controlled beta designed to prove paid activation before broad launch.
Alternative Script
Hook: Before you book a practitioner, Mirror helps you name what kind of support you are actually looking for.
Problem: Generic profiles rarely capture the context behind a seeker’s question.
Mechanism: Klear Karma is a Mirror-guided trust layer for reflection, tokenized intent, and practitioner handoff.
Product Reveal: The marketplace is the fulfillment layer, not the core moat.
How It Works: Mirror asks, summarizes, confirms, and only then routes toward support.
Edge Cases
Clinical Support Needs: Make clear that Klear Karma is not a clinical service and route away from spiritual guidance claims.
Privacy Concerns: Let the seeker continue with limited context or stop before practitioner handoff.