Business Model
Revenue Streams
Three-stream model: token micro-purchases, marketplace commission, practitioner premium subscriptions.
1. Token Economy (Direct-to-Consumer)
| Package | Tokens | Price | Purpose |
|---|---|---|---|
| Starter | 108 | 299 THB / $7 | Complete one Mirror flow |
| Mirror Full | 369 | 799 THB / $19 | Seeker onboarding package |
| Deep | 1,099 | 1,699 THB / $39 | Multiple flows + priority handoff |
Tokens are non-refundable micro-transactions. Once a seeker buys tokens, they are within the ecosystem and can be guided toward sessions, advanced reflections, and premium artifacts.
2. Marketplace Commission (Session Revenue)
Klear Karma takes 15% on each session — lower than industry averages (20–40%). Our value is not the booking mechanism. Our value is the trust layer that created the booking.
Practitioners set their own rates. Premium subscribers get priority in recommendation flow — earned through clearer profiles and stronger resonance signals, not through algorithmic rigging.
3. Practitioner Premium Subscriptions
| Tier | Monthly | Features |
|---|---|---|
| Standard | Free | Basic profile, manual booking |
| Premium | 1,200 THB | Rich profile, resonance dashboard, priority handoff |
| Professional | 3,600 THB | Full profile, AI-assisted summaries, annual report |
Paid tiers signal commitment — a signal the trust layer can use.
Cost Structure (Monthly)
| Category | Estimate |
|---|---|
| Hosting + CDN | 3,500 THB |
| Data Compliance | 8,000 THB |
| Content Pipeline | 0 (automated) |
| Marketing (organic) | 5,000 THB |
| Total Burn | ~16,500 THB ($460) |
Low burn by design. Static site. Automated generation. One person.
Unit Economics
- Seeker LTV: ~$52-68 (first-month $31 + repeating sessions at 40% over 6 months)
- Target CAC: < $12 via organic content + practitioner referral loops
- LTV / CAC Target: 4:1 minimum
Break-Even
~15 premium practitioners OR 45 active seekers/month.
Achievable within 90 days after launch at current organic content velocity.