Klear Karma logo Klear Karma Mirror-guided trust for seekers and verified practitioners.
Campaign 6 min read May 31, 2026

Social Content

Social publishing plans, creator support material, and always-on content direction for the launch window.

Social Content

Social Content Engine

Content Calendar

Weekly Themes

Item 1
  • Week: 1
  • Theme: Problem clarity
  • Description: Explain why category-first wellness marketplaces can fail seekers and practitioners.
Item 2
  • Week: 2
  • Theme: Mirror education
  • Description: Show how Mirror asks, summarizes, confirms, and forms a consent-safe seeker map.
Item 3
  • Week: 3
  • Theme: Token utility
  • Description: Explain 369 free tokens, the roughly 108-token opening flow, recharge anchors, and paid activation.
Item 4
  • Week: 4
  • Theme: Practitioner handoff
  • Description: Explain verified practitioners, consent-approved context, no consultation commission in MVP, and founder-reviewed commerce.

Platform Strategy

Twitter
  • Description: Short founder-led notes on the trust loop, token utility, and beta learning.
Ig Reels
  • Description: App-native Mirror visuals, consent boundary explainers, and practitioner trust-map sequences.
Linkedin
  • Description: Investor-literate posts about paid activation, founder-market fit, Thailand/India wedge, and protocol-reviewed commerce.

Content Mix

  • Educational: 40
  • Founder Led: 20
  • Product Explainer: 25
  • Beta Learning: 15

Daily Plan

Item 1
  • Day: 1
  • Platform: twitter
  • Hook: Most wellness marketplaces ask for category before context.
  • Media Description: Simple Mirror-before-marketplace diagram
Item 2
  • Day: 2
  • Platform: ig_reels
  • Hook: What would change if reflection came before booking?
  • Media Description: Screen sequence: question, summary, consent, handoff
Item 3
  • Day: 3
  • Platform: linkedin
  • Hook: Why our first KPI is paid activation, not free signup volume.
  • Media Description: Token utility chart with 369, 108, and 299 anchors
Item 4
  • Day: 4
  • Platform: twitter
  • Hook: Mirror is not a spiritual authority. It is a reflection interface.
  • Media Description: Consent-safe boundary card
Item 5
  • Day: 5
  • Platform: ig_reels
  • Hook: 369 free tokens is not a gimmick. It is a test of meaningful use.
  • Media Description: Token ledger moving from free grant to opening flow
Item 6
  • Day: 6
  • Platform: linkedin
  • Hook: The marketplace is the fulfillment layer. The moat is trust formation.
  • Media Description: Founder strategy note with trust loop
Item 7
  • Day: 7
  • Platform: twitter
  • Hook: No consultation commission in MVP or early growth.
  • Media Description: Practitioner economics card
Item 8
  • Day: 8
  • Platform: ig_reels
  • Hook: Consent-safe handoff means the seeker controls what moves forward.
  • Media Description: Selected context fields passing through a consent seal
Item 9
  • Day: 9
  • Platform: linkedin
  • Hook: Thailand and India are not interchangeable launch markets.
  • Media Description: Two-market wedge map
Item 10
  • Day: 10
  • Platform: twitter
  • Hook: A paid-activated user means a recharge of at least 299 within 90 days.
  • Media Description: Metric definition card
Item 11
  • Day: 11
  • Platform: ig_reels
  • Hook: Practitioners need context, not more cold leads.
  • Media Description: Verified practitioner profile with consent-approved summary
Item 12
  • Day: 12
  • Platform: linkedin
  • Hook: Profile-scoped commerce should not become a generic shop tab.
  • Media Description: Protocol review workflow
Item 13
  • Day: 13
  • Platform: twitter
  • Hook: Optional birth data is symbolic context, not certainty.
  • Media Description: Safety boundary card
Item 14
  • Day: 14
  • Platform: ig_reels
  • Hook: The opening flow costs roughly 108 tokens. The question is whether it earns the recharge.
  • Media Description: Opening flow sequence

Publishing Rules

Do Not Use

  • fake customer quotes
  • uncited statistics
  • public app-store availability claims
  • medical or outcome claims
  • crowdfunding language
  • discount urgency without approved offer

Proof To Add Later

  • paid-activated users
  • repeat purchasers
  • completed healer consultations
  • approved practitioner feedback
  • token velocity data

Influencer Outreach Pro

Influencer Outreach

Targeting Strategy

Ideal Influencer Profile
  • Micro Vs Macro: Micro-creators and practitioner-adjacent voices with trusted communities, especially in Thailand and India launch circles.
Specific Niches
  • spiritual wellness
  • mindfulness
  • somatic practice
  • energy work
  • astrology-adjacent reflection
  • premium wellness travel
  • founder-led wellness communities

Value Hook

  • Exclusive Access: Early look at Klear Karma’s Mirror-guided reflection and consent-safe practitioner handoff.
  • Audience Relevance: Useful for audiences who want spiritual support without generic directories, certainty claims, or careless data sharing.
  • Monetary Incentives: No commission or affiliate payout is asserted in this source-only pass. Any creator compensation or referral program requires separate approval.

Channel Adaptation

Dm Scripts
Item 1
  • Channel: Instagram
  • Script: Hi [Name], I follow your work around [specific practice/community]. We are preparing Klear Karma, a Mirror-guided trust layer for seekers and verified practitioners. It starts with reflection and consent boundaries before marketplace browsing. Would you be open to a short beta preview?
Item 2
  • Channel: TikTok
  • Script: Hi [Name], your content on [specific topic] speaks to people who want guidance without overclaiming certainty. Klear Karma is testing Mirror-led reflection, tokenized intent, and consent-safe practitioner handoff. Could I send a private beta note?
Email Pitches
Item 1
  • Channel: Email
  • Pitch: Subject: Private Klear Karma beta preview for [community]

Dear [Name],

We are preparing Klear Karma for a controlled Thailand and India beta. The product starts with Mirror-led reflection, gives users 369 free tokens, and routes only consent-approved context toward verified practitioner support.

This is not a request to promote fake proof or broad launch claims. We are looking for careful voices who can review the experience and tell us where the trust boundary is strong or weak.

Would you be open to a short preview?

Best, [Your Name]

Follow Up Sequence

Initial
  • Dm Script: Hi [Name], following up on the Klear Karma beta preview. The useful question is whether Mirror creates enough clarity before someone chooses practitioner support. Open to a short look?
  • Email Pitch: Subject: Re: Klear Karma beta preview

Dear [Name],

Following up once on the private preview. We are validating reflection, token utility, and consent-safe handoff before any broad launch. If this fits your community, I can send a short beta note.

Best, [Your Name]

Bump
  • Dm Script: Hi [Name], one quick bump. If Klear Karma is not a fit for your audience, no worries. If it is, I can share the beta note.
  • Email Pitch: Subject: Last useful question on Klear Karma

Dear [Name],

One quick bump. The product is for seekers who want context before practitioner search, and for practitioners who prefer high-context support over generic leads. Worth sending the beta note?

Best, [Your Name]

Final
  • Dm Script: Hi [Name], closing the loop here. I will not keep following up, but happy to share the beta preview later if timing improves.
  • Email Pitch: Subject: Closing the loop

Dear [Name],

Closing the loop on Klear Karma. I will not keep following up. If a Mirror-guided trust layer becomes relevant for your audience later, I would be glad to share the beta preview.

Best, [Your Name]

Structured Json

Influencer Targeting

  • Micro Influencers: True
Markets
  • Thailand
  • India
Specific Niches
  • spiritual wellness
  • mindfulness
  • somatic practice
  • energy work
  • premium wellness travel

Value Proposition

  • Exclusive Access: True
  • Audience Relevance: True
  • Monetary Incentives: False
  • Approval Required For Paid Partnerships: True