Klear Karma logo Klear Karma Mirror-guided trust for seekers and verified practitioners.
Campaign 4 min read May 31, 2026

Ad Creative

Pre-launch and live-campaign advertising concepts, copy, and creative direction for paid acquisition.

Ad Creative

Pre Launch Ads

Programmatic Ad Engine

  • Awareness Vs Conversion: balanced
  • Ad Assets: 12
  • Optimization Target: invite-led Thailand and India beta

Ad Strategy

  • Pre Launch Phase: controlled awareness and beta qualification
  • Ad Format: organic social, founder-led posts, waitlist creative, and practitioner relationship outreach
  • Ad Placement: owned social, founder/friends networks, premium Thai island circles, and India founder networks
  • Target Audience: premium seekers in transition and verified practitioners who prefer context over generic lead volume
Ad Creative
Visual Identity
  • Hero Object Type: reflective digital Mirror orb and mobile app trust field
  • Hero Surface: black mirrored glass app interface
  • Seal Material: quiet gold on black mirrored glass
  • Seal Geometry: minimal lotus geometry with four token nodes

Ad Assets Output

Native Ads
Item 1

  • Ad Name: Reflection Before Search

  • Ad Description: Most wellness apps ask for category and price first. Klear Karma starts with what you are carrying.

  • Asset Status: use approved Mirror UI or generated asset after review ####### Ad Targeting

  • Audience: premium seekers in transition ######## Markets

  • Thailand

  • India

Item 2

  • Ad Name: Token Utility

  • Ad Description: 369 free Mirror tokens. Roughly 108 tokens for the opening flow. Recharge only if reflection creates value.

  • Asset Status: use approved token ledger visual after review ####### Ad Targeting

  • Audience: seekers likely to value guided reflection before booking ######## Markets

  • Thailand

  • India

Video Ads
Item 1

  • Ad Name: Mirror To Handoff

  • Ad Description: Show the sequence: reflection, seeker map, consent approval, practitioner preview, and recharge.

  • Asset Status: script-only until approved video asset exists ####### Ad Targeting

  • Audience: premium spiritual wellness seekers and practitioners ######## Markets

  • Thailand

  • India

Item 1

  • Ad Name: Trust Loop

  • Ad Description: Panels: Mirror creates intent, tokens prove utility, practitioners fulfill support, protocol-reviewed commerce emerges from trust.

  • Asset Status: use reviewed app panels or design references, not placeholder URLs ####### Ad Targeting

  • Audience: internal beta and public waitlist ######## Markets

  • Thailand

  • India

Creative Protocol

Steps

Item 1
  • Step Name: Define Beta Audience
  • Step Description: Separate premium seekers, practitioners, and investor/internal readers before writing copy.
Step Output
  • Target Audience: premium seekers in transition; verified practitioners; founder and investor review layer
Item 2
  • Step Name: Develop Source-Bound Creative
  • Step Description: Use Mirror, tokens, consent handoff, Thailand/India, and reviewed visual assets. Do not use crowdfunding frames, fake proof, or placeholder media URLs.
Step Output
  • Ad Creative: Mirror UI, token ledger, consent seal, practitioner trust map
Item 3
  • Step Name: Optimize For Paid Activation
  • Step Description: Measure whether users recharge after meaningful token use, not whether they only join a list.
Step Output
  • Primary Metric: recharge of at least 299 within 90 days

Comprehensive Narrative

  • Example: Klear Karma is a Mirror-guided trust layer for seekers and verified practitioners. The pre-launch campaign should make one promise: reflect before you browse. The proof to seek is paid activation through recharge, repeat token use, and completed practitioner handoff, not vanity reach.

Alternatives

  • A private beta for seekers who want context before choosing support.
  • A practitioner trust layer designed to reduce generic leads and improve consent-safe handoff.

Live Campaign Ads

Campaign Ads

Headline Families

Item 1
  • Family: Beta Access
Headlines
  • Start with reflection before practitioner search
  • Mirror helps you name what kind of support you need
  • A quieter way to find verified spiritual support
Bodies
  • Klear Karma begins with Mirror-led reflection, not category-first browsing. New users receive 369 free tokens and can use the opening flow before deciding whether to recharge.
  • For seekers in Thailand and India beta circles: use Mirror to form a consent-safe seeker map before moving toward practitioner support.
Item 2
  • Family: Token Utility
Headlines
  • 369 free Mirror tokens to begin
  • Use tokens after Mirror creates context
  • Recharge only if reflection creates value
Bodies
  • The opening Mirror/chart flow costs roughly 108 tokens. Paid activation begins when a user recharges at least 299 within 90 days of signup or interaction.
  • Klear Karma is validating token utility before broad acquisition. The first proof point is recharge after meaningful Mirror use.
Item 3
  • Family: Practitioner Trust
Headlines
  • Context before handoff
  • Verified practitioners need better context, not more generic leads
  • Consent-safe seeker maps for high-context support
Bodies
  • Mirror helps a seeker summarize what they are carrying, then shares only consent-approved context with verified practitioner support.
  • The practitioner marketplace is the fulfillment layer. The moat is trust, context, and paid intent.
Item 4
  • Family: Safety Boundary
Headlines
  • Symbolic context, not certainty
  • Mirror reflects patterns. It does not decide for you
  • Spiritual support with consent boundaries
Bodies
  • Klear Karma does not claim clinical authority, promised outcomes, prediction, or spiritual authority. Mirror helps structure reflection and next steps.
  • Optional birth data is treated as symbolic context, never certainty.

Tokens

  • Free Grant: 369
  • Opening Flow Cost: 108

Recharge Anchors

  • 299
  • 599
  • 799
  • 1099

Currencies

  • THB
  • INR
  • Paid Activation Definition: User recharges at least 299 within 90 days of signup or interaction.